Writer, Creative Director, Content Creator
Hello. My name is Joe, or "Joey," as my mother calls me. She used to say, "My Joey is so creative." And, well, here I am: a creative person writing and contenting my way through life with people I respect and admire on meaningful projects where we all learn and grow.
I attended OCAD and graduated with multiple scholarships. Since then, I've worked across the communication, marketing, content, film, and television industries as a writer, creator, CD, and executive leader.
My first break as a writer came at an agency famous for billboards with a strict "6 words or less" rule. Clearly, I didn't get the memo. Call it optimism or naivety, but I was determined to make ads that decorated daily life, not detract from it. I'm glad no one changed my mind because the work spawned several imitations, wound up in the Obie hall of fame, changed brand perceptions overnight, and was the subject of countless anecdotes like people pulling over on the Gardiner expressway to read the words.
But can an ad create positive change? Spoilers: yes. I lead the team in a new direction for the Princess Margaret Hospital. We learned the public was wary of the progress made in the war on cancer and needed proof of progress. We also determined that the PMH was one of the world's top five cancer research hospitals responsible for landmark discoveries. And from that, Conquer Cancer In Our Lifetime was born. The communication changed the direction of the hospital forever, increased donations by 300%, and united 1000s of oncologists, patients, and volunteers under one goal.
Making video has become a daily practice and a pure joy in my life. Whether I'm at the park with my daughter or on set with one of the most famous athletes of all time, it's the same energy for me. First, I directed my scripts, then made short films, then people trusted me with their scripts, and then I got to make a documentary running on Netflix and CBC. I've lost track of how many ads and pieces of content I've made, but I do so with a couple of decades of experience and day one enthusiasm.
When I started writing, they said print was dead. But I did some print yesterday, and I'm still waiting for the funeral. Print remains the best indicator of a writer's capacity to be compelling and brief, an art director's ability to break through, and a brand's reason to differentiate. And if you're reading this, well, print made it possible.
In the fall of 2020, I made a decision to leave the city and move to a field in the middle of nowhere. I started my own company and spent more time with my family, but, free from distraction, I lacked a creative connection. A friend suggested I share my feelings on TikTok because we all know social media is a loving, caring form of communication. Well, 20K connections, 2M views and 160K likes later, I found myself interacting with a massive group of people who could all relate. Once again proving, ignore the rules, be yourself, and speak from the heart.
People say, "I love the sound of your voice, Joseph Nanni," so I'll launch my first audiobook this fall. It's a mystery inspired by the discovery of a notebook, of course, and part of a narrative arc I have been working on since I was 13, no joke. So it's nice to finally share some of it.